Billboards are effective brand awareness methods that can market to individuals in an area they wouldn’t expect, such as on their commute or during their lunch.
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Billboards are effective brand awareness methods that can market to individuals in an area they wouldn’t expect, such as on their commute or during their lunch. Your audience may now be aware of your brand or product and wants to know more. Consumers who are driving or walking around their towns and cities only have a few seconds to interact with your billboard before moving on. For this reason, it must be visually engaging so people remember your brand’s message.
Effective billboards are ones that offer surprising visual elements and shock value that leave a lasting impression.
To get the most out of your billboards, you’ve got to plant a suggestion into your audience’s mind so they take action after seeing your ad. Using lackluster motivators such as “Learn more” turns people away and lacks a difference to any other ad that they see that day.
It’s important that its design fits into your larger marketing puzzle. You message should be consistent with your overall marketing strategy and match in tone, and style as other ads of yours on other channels.
One of the most important aspects of a billboard is making it easy to read. You want to create a billboard that is able to capture someone’s attention and reach its initial goal in a couple of quick phrases. Furthermore, take into consideration how the font type is viewed at longer distances and if it is legible.
Start observing key activities such as the impact of the time of day, the day of week, placements and performance of URL/sites as they play an important role.