Search engine optimisation (SEO) is all about optimising your website so that it gets found in search engines. To be found online, you need to be on page one of Google because most users don’t scroll past the first page of search results.
Google is by far the most popular search engine and processes an average of 3.5 billion searches per day. They only want to deliver search results that are relevant, so they constantly update the way they determine rankings.
If you want to get found by your target audience then you need to understand what they are searching and how to optimise your pages effectively. There are so many factors that affect SEO that if you really want to see results then you should work with SEO management experts.
Our first step is to take the time to understand your business so we know exactly who you want to attract. Then, we analyse your current performance and conduct thorough keyword research using our own in-house keyword planning tool.
Next, we design and implement a strategy to optimise your pages. We look at every aspect of SEO including keywords, social media and inbound links.
Activity is measured in commercial terms, meaning we aim for increased leads, enquiries and sales, not just an increase in traffic. Our expert team understand how to track results and interpret data in order to ensure that we continually focus on the right things.
However, visits to the website do not automatically mean more sales; that’s your job. We will track all the data to improve, develop and make recommendations. We leave the selling to you, but strongly guide and assist on conversations internally.
Every month you receive a full report so you can see exactly what is going on. We explain everything in plain English; no fancy terminology or industry jargon.
Partnership is imperative at Never Average Marketing.
In terms of longevity, having a well-structured SEO plan for organic search results complemented by a strategic PPC campaign is the best way to succeed online.