When creating your business DNA, your focus should be on giving yourself a unique identity that will enable you to stand out from the crowd.
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Design & Branding
Starting with your logo will help you realise your brand’s image from the beginning. The difficulty with creating a logo is keeping it simple but unique. A logo should instantly inform someone who you are. It should have a minimalistic colour pallet and the font should mean the text is easily distinguishable. Where images are concerned, keep it relevant to your product/services so people can easily recognise what you offer. A short, simple slogan works alongside your logo to help your business become more memorable.
Colours, patterns and images are a great starting point to establish your theme and aesthetic. Depending on your business and target audience, you may want to go all out with colours and patterns but be careful it doesn’t become too distracting. Patterns can be good when kept consistent but avoid confliction.
We tend to recommend the minimalistic approach, especially for companies wanting to go for the more clean, professional look. An example of the other side would be a business offering children’s parties, which would merit a much more colourful and bright approach. Any images used throughout your branding should belong to you. Avoid stock images as these can be used by any business, taking away some of your unique identity. Finding the correct colour pallet for your business could be crucial in securing your brand recognition.
Choose your platforms
Never stick to just one platform to promote your business. Combine social media, websites and leaflet distribution to gain the maximum reach. Keep your theme consistent throughout all, to ensure brand recognition and validity.
Other ways to help brand awareness:
- Distribution – match the location to your target audience and get live tracking.
- Brochures/flyers – don’t overfill. Make sure to get your message across.
- Business cards – make sure all the information is accurate and up to date.
- Events/giveaways – a great way to interact with your customers and give something back to them.
- Loyalty scheme – can be uniquely tailored to your brand. Another way to give back to loyal customers and entice in new ones.
Whether it’s design, branding or distribution your business needs help with, NAM will work alongside you to combine colour schemes, designs and words that are linked with your business and its unique identity. We engage you to deliver your message, business views and who you are and create your own business fingerprint.