Your website is your shop front in the digital world, the first thing your customers see when they interact with you online. Creating a good first impression can be the difference between a new long standing client or losing one all together. Here at NAM we want to help you get the best out of your new website.
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Website Tips
Your website is your shop front in the digital world, the first thing your customers see when they interact with you online. Creating a good first impression can be the difference between a new long standing client or losing one all together. Here at NAM we want to help you get the best out of your new website.
Audience
In any business, it is essential to know your target audience. This will form the basis of your website as it will tell you the function. Is your website simply to inform the user about your company and what it offers? Or are you going to sell your products/services directly from the site? Either option requires ease of navigation and simplicity. It is important to establish your brand recognition from the very start of creating your website. Users want to know that you are trustworthy and validated.
Sections
Sectioning off areas of your site allows similar products or services to be found with ease. Examples of this can be found on our website: in our ‘What We Do’ section, you can find ‘Design and Print’ and ‘Digital Marketing’. Which in turn lead to other subsections. This is a simple way to guide a user around your site without physical interaction.
Including an ‘About Us’ section, is a great way to introduce new customers to your business. Don’t be afraid to let your personality shine through here! Add a ‘Contact Us’ section with all of your up to date details, and leave space for reviews so you can constantly improve both your site and company as a whole. Links to your social media accounts should also be present on your website. Use these accounts to promote and lead customers to your site.
Live chat
A live chat on your website can be set up to automatically interact with any user that clicks onto it. It can answer simple questions such as ‘What products do you offer?’ and ‘Where are you located?’ using a pre-chat survey. This saves both you and the customer time by determining exactly what help the customer requires. Should the customer not need help, they can simply click away from the chat menu and continue to browse the site without interruption. However if they have a more complicated request, they will be added to a chat queue for an agent to respond.
White space is OK
When you start to build your website, it can be tempting to fill every space possible. This is understandable as you may think it looks like you offer a larger amount of products/services. Take a step back and consider that this may be very overwhelming for your site’s visitors. Leaving blank space means the customer’s vision will be drawn to the important text and graphics without distraction. Although adding splashes of colour throughout the pages will add interest, make sure they match your brand’s aesthetic, otherwise it may instead add confusion.
Speaking of graphics, choose your pictures carefully. Avoid stock images and use your own instead, especially where your product is concerned. Uniqueness will help your website stand out above the rest.
As a final note, we strongly recommend budgeting for SEO and PPC to make sure your brand new website can be found. More info: SEO Management – Our Servcie | Never Average Marketing
The NAM team wants your business to succeed and grow. Our team of experienced and creative designers will create a website design that not only stands out from the crowd, but most importantly is functional and delivers quality results for your business. We also provide expert SEO and PPC campaigns, tailored to you.
Please don’t hesitate to contact one of specialist today to discuss further. We are also here to help .