With the chaos of 2020 now quiet behind us, we still need however to keep looking forward. This week we have listed our top 5 Digital Marketing Trends for 2021.
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5 Predicted Marketing Trends – Digital
With the chaos of 2020 now quiet behind us, we still need however to keep looking forward .
2020 was unpredictable, to say the least but we learnt that, eCommerce sales went through the roof, people spent a lot more time on social media, and video conferencing became the norm. This has led to a major shift in the way brands connect with their consumers. So, let’s look forward into the New Year, what marketing trends will continue to permeate in 2021?
Here’s NAMS 2021 key trends guide to consider:
We’ve compiled a list of the top 5 Digital Marketing trends for 2021. We want to share it with you to ensure that you are maximising your marketing reach this year! Throughout 2021 the NAM team will continue to support you. Please don’t hesitate to contact us if you need more help with your marketing journey, whether it’s digital, print or in person!
Keep it Real
Customers don’t want to interact with a faceless robot on the internet. They want a personal connection with a company. Setting up an automatic messaging service for when the customer first makes an enquiry is perfectly fine for narrowing down the subject, however this should be limited to a few messages before a member of the team steps in to guide the customer through their query. Keep all messages professional across all platforms but don’t be afraid to add a personal touch where appropriate, such as using their first name and offering suggestions based on their buying habits. Any complaints should be resolved in a timely manner and always reply to reviews whether they are positive or negative.
Lead the Way
The internet (and more specifically the digital marketing world) has been dominated by Social Media channels such as Facebook, Instagram and Twitter for several years now, and we don’t expect things to change this year. We believe it is essential to utilise these tools to your advantage. Even just starting with creating a page for your contact information and a link to your website can be the difference between fading into the background and getting that next sale. However if you want to dive in at the deep end and go all out with your Social Media campaign, we recommend keeping your themes, message and brand voice consistent across all platforms to ensure effective brand recognition. For more help with Social Media please visit our website or contact us: Social Media Management – Never Average Marketing
Video Content is Key
As we all know, last year was a year like no other. Video streaming platforms such as Zoom, Microsoft Teams and TikTok rose to popularity as the most effective way to communicate with others. Unfortunately it looks like this won’t change any time soon as we continue to protect ourselves and the people around us by staying safe at home. However it has created opportunities for businesses to let their creativity shine and adapt the content they post online. We have seen plenty of online seminars, networking events and some fantastic fundraising efforts from our local community. This is a great way to show your customers & clients your adaptability while still having a bit of fun even if unfortunately your business has had to close for a while due to the current lockdown.
Partner up with Influencers
Carrying on from our last few points on social and video content, influencers are an incredible way to massively expand your reach and customer base. Depending on their popularity, this could mean thousands of new potential customers for your business. Honesty is key when it comes to partnerships, remember they work both ways. Be honest about what you expect from the influencer so you can work together to achieve your goals, but also listen to what they expect and take into consideration their ideas. One of our amazing clients Plantinum is currently working with dmodeejay (a hugely popular influencer across multiple platforms) and are already seeing the fantastic results of the partnership!
Show your support
We have all been affected by the current situation in one way or another. Actively showing your support for other local businesses, inspirational people & charities shows your customers & clients that you aren’t just a straight faced business person, you truly care for others and their success. It could be as simple as sharing social media posts, running a fundraising event or even highlighting members of your team who you believe have gone above and beyond last year.
If you need any support with anything listed above, please don’t hesitate to contact us and we will help you along your marketing journey! Remember you are amazing, keep your name out there and your message going!