With the chaos of 2020 now quiet behind us, we still need however to keep looking forward. This week we have listed our top 3 Print & Design Marketing Trends for 2021.
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3 Predicted Marketing Trends – Print & Design
With the chaos of 2020 now quiet behind us, we still need however to keep looking forward .
2020 was unpredictable, to say the least but we learnt that, eCommerce sales went through the roof, people spent a lot more time on social media, and video conferencing became the norm. This has led to a major shift in the way brands connect with their consumers.
Last week we shared our list of the top 5 Digital Marketing trends for 2021, if you need a reminder, please find our blog here:
This week we are moving on to our top 3 Print & Design Marketing Trends for 2021. Make sure that you are maximising your marketing reach this year! Throughout 2021 the NAM team will continue to support you. Please don’t hesitate to contact us if you need more help with your marketing journey, whether it’s digital, print or in person!
According to recent studies by the Royal Mail, Direct mail is an efficient way to reach new customers in a personal way. It is addressed mail sent to a named person. Direct mail opens up a one-to-one relationship with potential customers that introduces them to your brand and services. 70% of people said mail made them feel more valued compared to 30% for email. Ensuring your customers feel valued and important as individuals is the right way to go for success. Remember, this may be the first impression someone gets of your brand, make sure it represents who you are!
Using targeted distribution to help to grow your business and reach new potential customers has become the most cost effective way to generate new leads.
Never Average Marketing offers Shared or Solo distribution in all areas (Sheffield, Rotherham, and Barnsley). We can deliver anything that is paper based, including but not exclusive to leaflets, magazines, and newspapers. Our 24/7 live tracking system ensures that every movement is tracked. The tracking system gives you peace of mind that the campaign has been actioned as requested and you can see the results. You have your own login to our website and app so you can track on the go! We’ll even send you a detailed report the same day. Read More: Distribution – Never Average Marketing
When creating your business DNA, your focus should be on giving yourself a unique identity that will enable you to stand out from the crowd. Starting with your logo will help you realise your brand’s image from the beginning. Colours, patterns and images are a great starting point to establish your theme and aesthetic. Depending on your business and target audience, you may want to go all out with colours and patterns but be careful it doesn’t become too distracting. Patterns can be good when kept consistent but avoid confliction. Read More:Design & Branding – Your Business DNA | Never Average Marketing
If you need any support with anything listed above, please don’t hesitate to contact us and we will help you along your marketing journey! Remember you are amazing, keep your name out there and your message going!