The customer lifecycle is a term that describes the different steps a customer goes through when they are considering, buying, using, and remaining loyal to a particular product or service. This lifecycle has been broken down into five distinct stages: reach, acquisition, conversion, retention, and loyalty. This comes in handy when you are aiming to improve traffic to your business’s online space.
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Customer Life Cycle
The first stage of the customer lifecycle refers to the first appearance of your business to a potential customer. Social media and general advertising for a service type is the most basic way of presenting yourself to customers. Your business must be marketing in places where the right people will see your content and become aware of your company. Note that during this stage, you must encapsulate a customer’s attention and provide them with an easy gateway to everything about your business, this being your about sections and the services you provide.
The goal of this stage is quite important; you are sending people to your website (or anywhere that displays your paid goods) in hopes of converting them into a subscriber or customer. There are many methods that improve the user experience of this stage. Google My Business, which we have mentioned previously, offers a free touchpoint to your business that displays updates, information, displays contact details, and provides images of the business. Among the many features of GMB, the ability to view all google reviews from it and utilise direct links to a business’s website are the most important.
This is the stage where your lead turns into a paying customer. The best way to incentivise purchases is to ensure that you are providing a welcomed and valued experience to your potential customers, rather than simply selling the product.
Receiving a purchase is only half of the battle. To fully maximise the potential sales your business makes, you should focus some attention on incentivising customers to make repeat purchases. You need to continue to build and maintain your relationship with the customer; actively contacting them or offering discounts are great ways to keep customers coming back.
Advocacy is the end goal for your business. Good relationships with customers leads to experienced customers telling friends, liking your updates and sharing your posts. To reap the capabilities loyalty can do for you, try implementing a refer a friend scheme or even a business review to gauge the reception to your brand. Additionally, you could even feature customer’s reviews on your page to show appreciation and for some good content.