Day in the Life of Bobbie

Where I’m at now and where I’ve been

What a great start to the year of 2022, to have the opportunity to work for Never Average Marketing as a Digital Marketing Apprentice. I previously knew a small amount about marketing, well I thought it was a lot but in comparison to what I know now, it was actually very small. However, one thing I was previously aware of, was the importance of marketing, due to my experience on a fashion design course at university, that I studied for 3 years. Before this I’d done Art and Design and Photography at A-Level and Fashion and Clothing BTEC.

My background overall is heavily creative. I was always making stuff from early, from the craziest den’s to mini villages out of paper and craft stuff (that usually would end up in the bin). I started drawing from a young age, I taught myself every night with a book someone had bought for me, it gave you step by step instructions on how to draw, from the details, shading, to proportion and I realised I had a natural flare for it.

Drawing led to painting and then that led to designing. Designing was where I learnt how to construct garments and understanding industries/the business aspect of the design world. It’s very social and all about networking and putting yourself out there. If you knew me before now, I was a completely different person, I had no social skills, I hated speaking to new people and I couldn’t string a sentence together in front of an audience even if you paid me to, every single teacher at school would tell me to speak more and put my hand up more. So as you can imagine I really struggled in University with this aspect, I wasn’t prepared for that but I took it all in my stride and tried my best. Now I will speak to literally anyone and my confidence is so much better and working with a team like Never Average Marketing has definitely helped that!

Throughout and after all my education, I worked in different fields such as Retail, Data Input, Waitressing, Bar work and Admin. Every single one of those jobs taught me vital lessons from small to big which still helps me today, so I’m grateful for every opportunity even if it wasn’t long term. Now I use all that knowledge from throughout the years and apply that to Never Average Marketing!

What do I do at Never Average Marketing?

I mainly create graphics for social media posts. With this comes scheduling when the posts will be dropped and planning new ideas, by analysing which posts are getting the most interaction and engagement. Currently its very ‘trial and error’ as the Never Average haven’t really had time to focus on their own social media, so I’m completely free to run wild with it and apply all my ideas over time. The goal is to ultimately find Never Average a personal handwriting style on their social media which the public and other companies will know that it’s our company who is posting, just from seeing the theme of the graphic and design. Once this ‘digital graphic handwriting’ style is found, it can be gradually developed over time.

What are the goals whilst working for Never Average Marketing?

The goal is simply to expand, expand and EXPAND! For Never Average to be ‘Never Average’, through them having a big social platform. Having solid social media platforms, with a large following is such an advantage to the business and company and not only for them but for the clients. It gives more security and more bonuses for the future. The goal is to stand out from the rest and be the ‘first’ in as much as possible. Luckily we live in a world now where there’s much less boundaries and this leaves much more room to grow!

What’s my personal goal?

Over all, it’s quite like the one I have for my time at Never Average, just keep expanding! One day I’d like to be in a position where I can use all this knowledge and experience I’m getting now and apply it to my own product/idea and have my own business, maybe even leaving behind some kind of legacy for others. The ultimate goal is to be in a position where I can help others and be that positive difference in someone’s life, due to me being a reliable source. I’ve still got a long way to go but thanks to Never Average Marketing I’ve had a huge push!