According to recent studies by the Royal Mail, Direct mail is an efficient way to reach new customers in a personal way. 70% of people said mail made them feel more valued compared to 30% for email.
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According to recent studies by the Royal Mail, Direct mail is an efficient way to reach new customers in a personal way. It is addressed mail sent to a named person. Direct mail opens up a one-to-one relationship with potential customers that introduces them to your brand and services. 70% of people said mail made them feel more valued compared to 30% for email. Ensuring your customers feel valued and important as individuals is the right way to go for success. Remember, this may be the first impression someone gets of your brand, make sure it represents who you are!
If you are looking for a broad reach during your marketing campaign, direct mail is the right choice. Six days a week, mail can be delivered to every UK address. A leaflet or brochure provides a physical item that can be displayed in houses. This means the reader does not have to scroll through countless emails to find your company’s information and they also receive a reminder every time they see the item. Seeing the advert more than once often encourages people who are on the fence about a purchase. DM is re-visited 4.2 times on average, with a high frequency of exposure to the household’s main shopper.
Studies have shown that companies who use addressed mail, benefit from a 94% engagement rate and the mail stays in homes for an average of 7.6 days. Make sure to link to websites, online stores and social media pages on your direct mail campaigns. 31% of addressed mail drives people to purchase, visit a store or browse a website. Any contact details should be accurate and up-to-date. If people can’t get in touch with you the first time around, they are unlikely to try again. The information should be easily accessible and legible, you want to make your customers’ life easier, not have them jump through hoops.
This is just one of the services that NAM provides. Why not add this as part of your marketing campaign.
Give us a call today to see how we can help you get return on your investment.
Rotherham: 01709 252210 Sheffield: 01142 054500 or email michael@neveraveragemarketing.com