Below we are explaining the variety of roles and responsibilities that members of a digital marketing team have.
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Roles in a digital marketing team
Marketing manager:
As a Marketing manager you formulate marketing strategies in collaboration with the marketing director and other senior leaders, this includes devising plans to put strategies into action and ensuring they align to core business and brand objectives. Additionally, these managers coordinate a number of creative staff and work closely with the sales team in communicating new product launches.
SEO Specialist:
As the search engine optimisation specialist you research keywords and on-page keywords to ensure you appear on customers searches. Additionally, you identify problems (Such as broken site links) that relate to the user’s experience on your site and on client’s sites. You tend to review keywords in meta tags (such as page titles, meta description, headings, URLs and alt texts) and build inbound links for off-page SEO.
PPC Specialist:
As the PPC Specialist, your responsibility involves researching keywords for your PPC campaigns. PPC ads are paid ads that show up first on SERPs (Search engine results page) and appear in order of relevance to the keywords within a customer’s search. Furthermore, PPC Specialists monitor the analytical performance of ads and their ad budget to ensure they have satisfactory return on investment.
Web developer:
A Web Developer’s roles include working with content management systems such as WordPress to design, code and modify web pages according to a managers or clients specifications. They often use common coding languages such as HTML, CSS and JavaScript. Additionally, these staff members address cybersecurity risks and compliance with data protection legislations. Among other things, Web Developers should ensure that the website is accessible for anyone, regardless of disabilities.
Content manager:
Key responsibilities of content managers include working with social media managers and campaign managers to ensure deadlines are met. They review content produced by staff or agencies and ensure the content is consistent with brand guidelines.
copy writers:
These members are responsible for writing content for emails, eBooks and whitepapers. They also write content for blogs and web pages that include keywords, in order to meet SEO requirements. Note that the written content should be clear and persuasive, in order to drive conversions.
Graphic designer:
The responsibilities of graphic designers would be creating compelling visual content for use online (such as images for webpages and social media posts, infographics, and email content), they may also create visual content for use offline in flyers and posters. Graphic designers tend to work with web designers to design the front-end of a website. Moreover, they should ensure visual content strongly represents the brand and conveys a confident, professional and high quality image for the company.
Social media manager:
These members curate editorial calendars (in collaboration with Content Managers and Campaign Managers), and communicate requirements to copywriters. They post and schedule social media content and identify influencer networks to assess current trends.
Furthermore, they monitor the performance of their social media accounts on platforms to evaluate their follower growth, engagement, reach, influence and sentiment, this allows the business to decide their next course of action, whether it be engaging customers or ensuring their loyalty on social media.
community manager:
Community managers build bridges between the brand and its online community by actively engaging with followers and promoting advocacy amongst existing customers. Additionally, they stimulate engagement that fuels lead generation and develop the brand’s social media persona, this improves the company’s image and leads customers to become loyal to the brand.
Data Analyst:
These members utilise analytical software (such as Google Analytics or Social media analytics platforms) to monitor digital marketing performance and determine if key performance indicators (areas that are important to the business and prove whether it is on course to meet its goal) are being met.
Also, Data Analysers often benchmark the organisation’s performance against competitors and evaluate the performance of the marketing campaigns. This would be done via concise and detailed reports.
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