PPC campaigns

What does ppc mean?

PPC stands for pay-per-click, a type of internet marketing where advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, opposed to other alternatives. The only negative to this marketing scheme is time, however the more you wait and invest into it, the better your ads perform and more profitable they will be. 

Search engine advertising is one of the most popular forms of PPC and the one you have likely come across the most. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business’ topic. For example, if you search for “Plumbing near me”, a business that has included that in their included key terms would show up in a paid ad. 

A lot of consideration and work goes into making a successful campaign, from key words and negative keywords to constructing your ad. Considering all this, the task may seem daunting, however, this is where Google Ads comes in. 

Google ads:

Google Ads is the most popular PPC advertising system in the world. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties e.g., YouTube.  

It uses simplistic and organized columns to help you efficiently run a campaign while providing certified courses to ensure you get the most of your ads.  

Campaigns:

Ad campaigns have many different topics that need to be touched on to make it successful. First, the ads in question, can be defined by many different ad types.  

Search campaigns | Text ads on search results 

Display campaigns | Image ads on websites 

Video campaigns | Video ads on YouTube 

Shopping campaigns | Product listings on Google 

Once you’ve created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. You should be continuously analysing the performance of your account and making the following adjustments to optimize your campaigns: 

• Add PPC Keywords: Expand the reach of your PPC campaigns by adding keywords that are relevant to your business. 
• Add Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend. This removes places that you don’t want your ad to show for e.g. nsfw. 
• Split Ad Groups: Splitting up your ad groups into smaller, more relevant ad groups, helps you create more targeted ads for your demographic. 
• Review under-performing Keywords: Review expensive, under-performing keywords and shut them off if necessary.