Visual graphics are one of the major ways a business appeals to its customers, they allow a business to present topics in an interesting and unique way.
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Creating your own Graphics
Why are they Useful?
Aesthetically pleasing, professionally designed graphics will cause other persons to form positive opinions about your product, service or brand. Great graphic design summarizes these ideas in a way that’s pleasing to the eye and in most cases, stays in customers’ minds longer than simple text could.
You may think that you need to invest in the most expensive programmes such as Photoshop but you don’t have to spend major amounts on high tech software to create your own graphics. There are lots of cheap and even free alternatives that don’t also require deep technical knowledge.
Canva is a graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content. The app includes templates for users to use. The platform is free to use and offers paid subscriptions such as: Canva Pro and Canva for Enterprise for additional functionality and elements.
Canva makes branding images as simple as a drag and drop. Whether you choose to use your logo, social media handles, or a hashtag to design, what was once a time-consuming task will only take a few minutes.
You may think that leaving an area blank would make your piece look unfinished but it is quite the opposite! Whitespace not only creates harmony, balance, and helps to brand design, it can also be used to lead a reader from one element to another. The main goals are to make the graphical design look simple and uncluttered and to deliver information that our readers will enjoy and appreciate.
Colour is very important in branding and marketing because it is where first impressions of customers are based. Colours are more than just a visual aid because colours convey emotions, feelings and experiences.
The consistency in the use of your brand colours is imperative, with consistency, your business is easily recognizable across all marketing channels and touch points. This creates a cohesive consistent brand identity and presents an organised and unprofessional image.