LinkedIn

LinkedIn offers useful resources for job seekers, business owners, and employees, providing information. This acts as a billboard to highlight your unique value, and makes your information public for recruiters and potential clients who may be looking for what you have to offer.

Setting up a successful profile is the best way to make an appearance on linkedin. As you make more and more connections, you will find that more people will view your profile. It’s great to orientate your space to your business in order to gain essentially free exposure to your company.  

Connect with existing professional and personal contacts: friends, classmates, former co-workers, current co-workers and other people in your industry whom you know.

Getting the most out of LinkedIn isn’t just about using it when you want something specific. In general, it’s good to remain active even when you don’t have an advertising need. There is a sense of professionalism to keeping people updated on Linkedin and oftentimes, you will be chosen over an individual providing the same services that doesn’t stay active.

LinkedIn’s algorithm ranks posts based on the following: personal connections, interest relevance, and engagement probability. In other words, it aims to show people content that will interest and engage them, from accounts they connect with. Your posts should aim to do the same.

LinkedIn is a social network, but it’s a professional social network. Treat all of your activity on LinkedIn as if you were interacting with a potential customer or partner at a networking event. Be polite and respectful of each person’s time.