Telemarketing for beginners can be quite daunting. There’s often an expectation that potential leads will be uninterested and put the phone down.
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Telemarketing for beginners can be quite daunting. There’s often an expectation that potential leads will be uninterested and put the phone down. There’s a fear that you’ll get stuck, not knowing what to say at a crucial time in the conversation or become tongue tied at the key moment. And there’s also the threat that you won’t know how to handle tough questions when they come along.
Professional telephone marketing is a very effective way to generate sales opportunities and drive revenue and this comes from sounding comfortable and relaxed and using natural language. Prospects don’t respond to stiffness and scripted calls.
Preparation is everything when it comes to cold calling. It’s best to put as much effort into preparing to make a call as you would for a face-to-face meeting or a presentation. Know what you want to say and how you want to represent yourself and your business.
Learning about the problems your prospect faces means you can tailor your pitch. Asking open questions will encourage your prospect to provide relevant details that lets you identify how your business can help them. Close your call by asking clearly for what you want – be it a follow-up sales meeting, appointment or a finished sale.