Below we are explaining how using targeted distribution to help to grow your business and reach new potential customers has become the most cost effective way to generate new leads.
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Types of distribution
What is your choice of print media? Leaflets are a great way to convey a concise message to your audience. Brochures can provide a more in depth insight into your business and the products/services you offer. Business cards are a smaller and quicker option for when you just want someone to know who you are and how to get in touch with you. Think about which of these options will compliment each other and always keep your theme consistent throughout to ensure brand recognition.
With distribution it is essential to plan ahead to achieve succession. Establish your target audience from the start, consider their location and your method of distribution. Never Average marketing can help you identify your target audience using demographic mapping to ensure the best response from your campaign.Then once we have agreed that we have the best data collated we can then take care of distribution.
People often have to see something more than once to make a purchase. Use more than one platform to target your audience. Social media is a great way to engage and inform both existing and new customers. Keep your themes consistent across all platforms and focus on which products/services you want to push. Local papers are another effective way to gain interest.
Consider when you want your distribution to start and finish. This is especially important, if you have expiring dates on your advertisement, e.g an offer or upcoming event. In this case the material would need distributing well in advance of the dates with repetition closer to the time as a reminder.
Never average Marketing
Never Average Marketing offers Shared or Solo distribution in all areas (Sheffield, Rotherham, and Barnsley). We can deliver anything that is paper based, including but not exclusive to leaflets, magazines, and newspapers. Our 24/7 live tracking system ensures that every movement is tracked. The tracking system gives you peace of mind that the campaign has been actioned as requested and you can see the results. You have your own login to our website and app so you can track on the go! We’ll even send you a detailed report the same day.
Please don’t hesitate to contact one of specialist today to discuss further. We are also here to help .