Writing blogs and articles is an effective way to enhance your business by adding a personal touch, informing your customer base about areas of relevance to your business or industry, or can encourage purchases of a particular product or deal.
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Writing Blogs & Articles
Start by thinking about your customer base and what you want to achieve by writing your blog or article. An informative piece should use facts that are backed up with evidence and links to the sources that you base evidence on to avoid bias. We would recommend keeping personal opinions out of blogs and articles unless you are reviewing from personal experience. You may also want to write more personal blogs if you own a small business or to introduce your personality to your customers. This can be anything from your business’ story to something that you did over the weekend.
When writing a blog or article it is important to figure out the tone from the offset. The subject matter will affect the tone and style of your writing. Informational pieces would benefit from a neutral tone but don’t be afraid to inject some humour into it.
Depending on your business, whether it be an entrepreneurial ecommerce business focusing on a certain product or a service based business working with precise measurements and professionalism, the way in which you present your blog is important. For Instance, if you own a small business that sells wooden household pieces, your personality is the face of the business and a bubbly vibe to your business can widely increase customer perception of you. This stands true for quality service based businesses that handle jobs with respect and professionalism.
Use bullet points to outline the structure to ensure that you include everything you want to. Try to keep the flow of the piece moving by relating one point to the next. Furthermore, Headers can be used to separate sections and keep relevant information grouped together. This also helps with readability and SEO for your website.
We suggest that you reuse the content in various places, this is often seen in Evergreen content strategies. For example you may have seen that we make top tips posts on our social media accounts based on our blogs. You can also create email campaigns such as this one using your blogs.