The way you portray your business online is vital to your success. Read on to find out more:
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Your Business’s online reputation
One of the main reasons why appearance matters for your business is the importance of attracting, impressing and gaining the respect of your customers. Having a personality when interacting with customers greatly improves the traction of your business and humanises it, however having a controversial opinion or negative mindset to feedback can detriment your image.
Some brands have successfully capitalised on things happening in the world at the time, Nike was one of the first big brands to respond to unrest in the US, following on from the murder of George Floyd in May 2020.
Using a variation of their famous motto, Nike said: “For once, don’t do it. Don’t pretend there’s not a problem in America. Don’t turn your back on racism.” According to a study, the ad received a largely positive response, with consumers aged 16 to 49 perceiving it as more empowering than 98% of all other ads.
If you accidentally get involved in a controversial conversation on your personal account or businesses, then that can lead to personal trouble and your reputation being ruined. People who are opinionated will split people down the middle. So, keep your opinions light hearted
and make sure to appreciate other people’s inputs. This is a very likeable quality. Don’t be too opinionated.
No matter the business, negative comments are bound to appear, the worst thing a business can do is retaliate and cause an argument in view of all of your online customers. Ultimately, It’s natural to get mad when someone criticizes your business, especially if you feel the complaint is unfounded. You try to run your business as best as possible, so a bad review can feel like an attack.
Additionally, Ignoring a negative online review is almost as bad as posting an expletive-filled answer. The reviewer will feel completely justified in his or her anger because you’re not addressing the issue and other customers and potential customers will start to wonder if you really care.
Finally, the best way to handle a negative comment is to respond promptly, be polite and professional and most importantly, take the issue offline to ensure you do not get sucked into an online battle.